Have you
ever wondered what makes an entrepreneur and their companies excellent? or for
example, why do you always seem to use the same companies as examples as having
the best products or services or management practices?
One feature
that all these companies have is that they are always looking to innovate to
meet the growing and changing needs of their customers; and behind them there
is always an entrepreneur who has the will to make it possible. In other words,
it is the entrepreneur who always strives for excellence.
A couple of
weeks ago I had the opportunity to give a lecture on strategies for growth to a
small group of entrepreneurs. During the lecture I spoke about successful
people, amazing companies developing new ideas and also, about transformational
leaders. And always one refers to the most innovative companies. We talked
about Disney and Disney Institute; on Amazon and its founder; I talked about
Peter Diamandis and the X-Prize or the Zappos Culture. And we discussed about
the characteristics of successful people (if you want to obtain my PDF on the
Characteristics of Successful People write to Info@luisvicentegarcia.com ).
Often when
talking about great products we refer to Apple or Sony. When we speak of
excellent services they have emerged as companies like Zappos or Yahoo in the
digital age that have stood out far above the others for the service they give.
And there is a long list of companies including The Walt Disney Company, IBM,
BMW, The Coca-Cola Company, TOMS and many others that are always in our minds when
we think if excellent service. Each of us has our favorites, from movie theaters
to restaurants or places we think when going on vacation. And, what
characterizes them all? Why, that when we talk about something we use a company
or a person as a reference? The answer is simple but complex at the same time:
all these companies and all these people are in continuous search to improve the
quality and excellence of their products and services, and thus, our lives.
Make a list
of what you think that makes people and their companies successful. Make
separate lists and see the characteristics and qualities of both, and look for
similarities even though you will be talking about people or companies. In
doing so, see what calls your attention and start understanding why they have
been successful. It is a mix of desire and decision, creativity and innovation;
and of course, continuous work - in addition to always have a good work team
which makes them excellent.
And after
all that, see how each of you, as individuals and professionals, along with
your own companies can do to follow the path of Excellence!
Luis
Vicente Garcia
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