Earth Day 2015: Managing our Environment.

Earth Day has been celebrated on April 22^nd since 1970, when then US Senator, Gaylord Nelson, saw the oil spill off the coast of California and decided to do something about it. Raising awareness was his goal and already by 1990 had reached a massive turnout, mobilizing more than 200 million people in over 140 countries.

This year we are commemorating the 45^th anniversary of that first day when people decided to celebrate "Earth Day". A movement - perhaps as many - which failed at the beginning to see the extent it would have. For many, this is the starting date of the modern environmental movement.

Yes we do have events in many countries, states or cities; we have understood and probably changed our own judgments about what is good or bad for our environment. But this has to be something more. We all need to realize the importance of our natural resources and our precious Earth, understanding the use we give them, and more importantly the commitment we have to make not only for us but for future generations. It should be the ideal of a better, greener, less polluted and more livable world.

Since the 90’s, with creativity and getting various groups and institutions involved, different activities and movements worldwide have resulted. Among the many achievements we can cite the following:

- Home Recycling;
- The Conservationism movement;
- Major Environmental Commitment;
- Sustainable Agriculture auto;
- Promotion of local production rather than the big international chains;
- Changes on many topics related to Nutrition
- The development of organic replacing the synthetic;
- Understanding the consequences of global warming;
- Development of Energy "Clean";
- Efforts for reducing Carbon Dioxide.

There are many initiatives, programs, movements and ideas that have come out so far; but more effort is required. A joint effort of all and for all required; greater commitment on the part of companies and governments is required; more action is required. And this goes beyond planting trees or visiting a festival during Earth week. That of course has to be done; but our commitment must be in education, teaching, generating new ideas to improve the use of these precious resources and, of course, our active participation is required.

As for the past five years, around this date I do not write about attitude, motivation, entrepreneurship or leadership; I dedicate an article to the welfare of our environment. But if we think in a serious way, this is rather a matter of "ENVIRONMENTAL ATTITUDE". It means to be accountable for what needs to be done; creating different initiatives; and realizing the changes that we can generate for a better environment. I think we're just - still - starting out, and really need to do more. In other words we should be talking about ‘managing our Environment’.

Let's make Earth Day every day. 

This is the only way that will lead us to act in a different and more sustainable way.

In other words, let’s start 'Motivating' the idea of ​​caring for and improving our environment.

Luis Vicente Garcia.

Celebrating Earth Day 2014

I know this is a blog for entrepreneurs. But as ones, we need to manage and take care of our resources. As managers and leaders usually we take care of our human, capital and financial resources, but this is a different article; this is dedicated to taking care of our natural resources, for our environment.  For four years now I have written articles about an important subject: the World’s Earth Day celebration on April 22, as there is too much to do and to care for in our planet Earth.

It is true that every day we see more people, organizations and regional or national governments carry out new activities and/or programs that somehow make people aware about the importance of caring for our environment; but we all know that, by itself, it is not enough. We, the citizens of this beautiful planet, are the ones required to care for, to improve and maintain the wonderful world around us.

Some of us live in the Caribbean surrounded by a beautiful sea, while others live in beautiful mountains and valleys. Some live in heavily contaminated and polluted cities while others live in environments with a very clean and pure air. Regardless, we must ask ourselves, what are we doing - each of us - to maintain and even better improve our environment? This year, thanks to an initiative (which has partially worked in the school of one of my children), we started in our house a recycling program; and we have seen an stunning change in ourselves and have started to do things automatically, because we now realize what we must do in this sense. In many of our countries we do not see a major recycling awareness. And like everything in life, recycling is also something we can learn. Now you know what to do with the plastic bottles and plastic caps; with newspapers once we read them; with carton boxes or other materials; with the plastic we use; sometimes we unnecessarily consume too much energy or waste water, so close the taps or sinks in your bathrooms; and there are many other things and activities that we know today that in a sense, we are obliged to learn how to make, do and use better. Recycling is a new kind of awareness we need to develop, a new way of acting on our daily lives. Ask yourself: What actions can I do today to improve the environment? I do not think we're talking about very big things but of little things, one after another, which together make a small difference. And small differences, as we know, generate large differences!

Among the many interesting conversations we have throughout the day, a friend recently told me that he and his daughter have started a modest campaign to reduce the use of straws, as these are an important factor in the death of animals, especially birds. Something I consider a very important initiative. And maybe, each one of you have ideas or have friends and family with ideas not only on recycling but about activities for taking care of our environment.

In most developed countries, there are countless types of waste cans or baskets for recycling different materials such as plastic, paper, aluminum and other materials; and recently I saw dispensers for recycling liquids, such as the sodas, juices and other liquids that are not finished and thus we just throw away. Well, do something about it and not just wait for others who do something about the environment.

There are many organizations that are carrying out activities for Earth Day. The Environmental Protection Agency of the United States, for example, has a campaign of daily actions to carry out during the entire month of April (for more information visit the link http://www.epa.gov/earthday). Earthday.com, like every year, has established a series of activities to raise awareness on this important issue; for this year they have set the goal of reaching two million actions that contribute to the better caring for our environment. I recommend that you visit their website http://www.earthday.org/takeaction/ and see the everyday simple actions that we can all do.

Similarly, the Disney Company, through Disney Nature, in an effort to continue raising awareness of the world we live in, this year brings to the screen a wonderful new movie: BEARS, which premiered on April 18^th. Part of the proceeds from the collection of this movie will help the Disney organization make a significant donation to the National Park Foundation in the United States. I suggest you see the movie and watch the trailer of the film in the following link: http://nature.disney.com/bears

Earth Day is celebrated every April 22. Are you doing something about it?

I think we should all seriously ask a question: how many of us and the people that surround us really know that every year the World Earth Day is celebrated? How many of us do something for it, not only that day but actually throughout the year? Last year CNN indicated that only 3% of respondents knew that there is a special day in our calendar dedicated to the care of our planet Earth. I do not think that number has changed too much, so it is now - like every day – our responsibility to do something about it and help others become aware as well.

Taking care of our planet for our children and grandchildren so that they can enjoy it for many years is a very important task. So please go out and make Earth Day not only on April 22, but every day of the year. Just start today.

Luis Vicente Garcia

@lvgarciag