When you build a building, you always start with the foundation. And what is the foundation? It is the basis on which you create your company. The purpose of a business is not to make a profit; the purpose of a business is to create and keep a customer. Brian Tracy, whom I have the privilege to work with at FocalPoint Coaching, mentioned that “of all the focus of everyone in the business, 80% has to be on customer creation, and the other 20% has to be on customer keeping.” And customer keeping is taking such good care of your customers after the sale that he or she will either be back for more business or better yet, refer your company to their associates.
When you understand that the purpose of a business is to create and keep a customer, you design the methods and ideas that will make your company grow. And then you get in front of another important question: what is the measure of a successful business? The answer is customer satisfaction. The customer uses the product or the service you sell, and is so happy that they decide to buy your product or service over and over again.
And how do we measure customer satisfaction? The answer is repeat business. The customer buys it and is so happy they buy it again and tell their friends, and then buy some more. Here's the final, ultimate- and this is breakthrough stuff- the ultimate of successful business is that customers recommend you enthusiastically to others and say, "You've got to buy this product or service like I did."
In our comany we believe that you can transform your customers into your best salespeople, your advocates. The key to all of this - the foundation- is creating a great product or service that makes people happy, that causes them to buy again and causes them to enthusiastically tell their friends, and that has to be the central focal purpose of everything you do in business.
If you would like to get more information on how we can help you improve your sales team and improve your customer satisfaction, you can contact us at firstname.lastname@example.org .
Keep on being successful!
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